
Motive Structure Analysis MSA®
Everyone has inner drivers
Everyone wants something, and everyone is capable of doing amazing things. Still, we often do not live up to our potential, and thus, we operate and remain far below our potential possibilities.
The MotivStrukturAnalyse MSA® (MSA) is a scientifically German-based personality analysis that shows the individual characteristics of the 18 basic motives. Using these 18 basic motives, the MSA can record and visualise our inner drivers. The MSA reveals and unlocks your potential and helps you understand what drives others.
The motives are our inner drivers, and they have a significant influence on our perception, our thinking and feeling, our communication, our projections and our behaviour. With the MSA, we know what is important to us and under which conditions we can succeed and be content.
The MSA maps the emotional core of a person's character and clarifies what moves people and sets them in motion.
The MSA maps your:
By mapping the motivational values and drives of people, the intrinsic drive and motivational potential of a human being, we can clarify why we act the way we do and what brings us joy.
It’s all about you
Unlike most behavioural or personality tests, the MSA collects previously isolated systems for (ground) motifs in an overall system and so is able to identify the intrinsic driving force behind us. It is the only tool that maps the most complete motivational, values, and drive structure of people.
Whether you are at a crossroads, seeking self-awareness, or merely curious about life and how to live it well, the MSA can help you answer the pertinent questions:
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What makes you happy?
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What gives you energy?
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How can you lead a meaningful life?
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How can you create a tangible work-life balance?
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What matters to you, personally and professionally?
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How can you motivate others?
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How can you inspire others?
If you know your own motive structure, you are able to use this knowledge to facilitate decision-making in your private and professional life.

The MSA Promise
You will receive actionable information on the things in your life that motivate you and bring you happiness. We will help you progress your personal and professional life so you can make decisions that energise you and improve your well-being.
Raj uses the MSA to support people across the spectrum of motivation.
The MSA Coaching Options
Step 1
Sign up for the program and pay the fee for access to the asessment loging information
Step 2
Complete the MSA assessment online as instructed, about 20 minutes
Step 3
Book your 1-2-1 coaching session with Raj through the online calendar
Step 4
Receive your 34 page MSA report and the coaching follow up notes



Two Applications of the MSA
PERSONAL Application
STEP 1 | Passion
Love what you do
STEP 2 | Purpose
Build a life plan that creates
balance in your life
STEP 3 | Possibility
Apply it to all facets of your life to activate energy and reduce stress
Individuals’ behaviours are most effective when motivations and attitudes are relevant to their professional endeavours.
Live a life of fulfiment
By better understanding what you’re motivated by; you’re better able to eliminate stress, create successful relationships and develop a healthy balance between work and life.
MSA can help you improve:
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Individual coaching and personal development
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Work-life balance
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Life satisfaction
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Job satisfaction
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Career counselling and development
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Performance optimisation
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Master communication
PROFESSIONAL Application
STEP 1 | Passion
Love what you do.
STEP 2 | Purpose
Guide yourself as a leader and help others
to build careers they love
STEP 3 | Possibility
Create a ripple effect across your organisation
for sustainable success
Leaders who know what motivates them to make more effective decisions. Effective leadership includes communication, mentoring and team building.
Inspire others to achieve success
Effective and inspirational leadership engages employees, creates efficient and creative teams, and enhances company culture. Employees develop, feel accepted and understood, and in turn show more dedication and loyalty.
MSA can help you improve:
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Candidate screening and personnel selection
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Commitment and motivation of employees
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Employee management and employee development
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Coaching, mentoring and development
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Team building and development
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Team communication and conflict resolution
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Organisational development (corporate culture)
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Support of change processes
Why it matters?
13% of employees worldwide feel engaged at work
Gallup
47% of employees are likely to look for a new job in the next year
Aflac
69% of employees who think engagement is a problem in their organisation
Psychometrics Engagement Study
75% of employees don’t quit their job, they quit their boss
Gallup


